Our Team
Powering What Matters
Our team brings decades of experience supporting teams, building brands and leading companies. We bring long-term focus, defend what matters and roll up our sleeves to help shape products and experiences built for real-world use.
The depth of experience in our leadership brings a wealth of knowledge in management, human resources, finance, marketing, information technology and supply chain development.
Leadership
Chris Forsberg, CEO
Chris Forsberg, CEO
Chris is committed to building high-performing teams that drive operational excellence, innovation and sustainable growth. With more than 25 years of experience across diverse industries, he has consistently delivered on key business goals, including revenue optimization, cost reduction and client satisfaction. He holds a business degree from the University of Texas at Arlington.
Jeff Schulz, President
Jeff Schulz, President
Jeff Schulz has spent more than 25 years in the building materials industry, leading high‑performing teams and driving strategic omnichannel growth across multiple market segments. For nearly 15 of those years, he has provided visionary leadership at Fortress Building Products, where he now serves as President. A University of Florida graduate, Jeff brings deep expertise in sales strategy, channel development, and product marketing, elevating commercial performance and strengthening the company’s position as an industry innovator.
Jason Limber, CFO
Jason Limber, CFO
Over twenty years of accounting/finance leadership in manufacturing and distribution for pet and otherconsumer product companies. Experience supporting public and privately held companies, along with, PEbacked platforms.
Brand Directors
Jarrett Adams, VP/GM
Jarrett Adams, VP & GM, Fortress Fence
Jarrett Adams is Vice President & General Manager of Fortress Perimeter Solutions, leading strategy, product commercialization, and operational execution across the fencing portfolio. He oversees P&L performance and builds the people, processes, and systems that drive profitable growth. Known for turning market insight into differentiated products and scalable go‑to‑market strategies, Jarrett aligns product development, sales, and operations to deliver predictable revenue and long‑term value. Data‑driven and execution‑focused, he develops high‑performing teams and investments that strengthen competitive advantage.
Russ Lowe, GM
Russ Lowe, GM Evolution Steel Products
Russ Lowe is the General Manager of Evolution Framing at Fortified Brands, leading strategic direction, operational performance, and profitable growth for the business unit. He oversees business development, product management, and full P&L responsibility while supporting key initiatives across the organization. Since joining Fortress in 2021, Russ has been a key driver in category expansion, known for strong business acumen and project management expertise. He holds degrees from the University of Kansas and enjoys time with his family.
Binh Ly, GM
Binh Ly, GM, Saint Augustin
Binh Ly is the Director of Product for Saint Augustin Cabinetry, where he transforms customer insight into products, programs, and sustainable growth. He leads product strategy, development, channel expansion, and the evolution of the brand’s collections, drawing on extensive experience in product design, sales leadership, operations, training, and innovation. His approach blends customer-centered thinking with commercial discipline to create products that deliver thoughtful design, dependable performance, and accessible value.
Marc Okicich, GM
Marc Okicich, GM Cubix Outdoors
Marc Okicich is the General Manager of Cubix Outdoors, a Fortified Brands company, where he applies over 20 years of executive leadership to drive double-digit revenue growth and operational excellence. A U.S. Marine Corps veteran, Marc combines military-grade discipline with a proven track record of scaling enterprises, having previously orchestrated a 43% revenue surge at a global logistics firm and expanded key divisions from $16M to $65M at OfficeMax. His strategic vision encompasses global supply chain optimization, M&A integration, and omnichannel sales expansion, all while championing a cohesive, people-first culture and advocating for the veteran community.
Department Heads
Donna Brown
Donna Brown, Controller/Accounting
Donna Brown is Vice President, Controller for Fortified Brands, where she leads thecompany's accounting and financial reporting functions, internal controls, financial systems,and accounting operations. She partners with leaders across the organization to strengthenfinancial processes, improve operational efficiency, and build scalable finance capabilitiesthat support the company's continued growth.
Grant Carona
Grant Carona, VP, Supply Chain
Grant brings over 20 years of progressive leadership experience in global supply chain management, with expertise spanning sourcing, logistics, inventory, procurement, forecasting, fulfillment, and operational process optimization. His career includes key leadership roles at Interstate Batteries, K&N Engineering, and Beacon Building Products (now QXO).
Vicki Jordan
Vicki Jordan, Marketing
Vicki Jordan is the Marketing Director for Fortified Brands, leading marketing strategy and brand development across Fortress Building Products, Cubix Outdoors, Saint Augustin, and emerging ventures. Since joining Fortress in 2007, she has advanced from Graphic Designer to Marketing Director while helping build nationally recognized brands. Vicki partners with executive leadership to drive growth, strengthen brand positioning, and create meaningful customer experiences. She is passionate about purposeful branding, strong teams, and innovative customer connection.
Megan Biggs
Megan Biggs, HR
Megan has over 15 years of experience in human resources across the retail and manufacturing industries for both Fortune 500 and middle-market organizations. As the Senior Director, Human Resources, she leads the people strategy for Fortified Brands, providing strategic oversight of all human resources functions across the company’s portfolio of brands and geographically dispersed workforce. Megan partners closely with business leaders to develop scalable HR programs that strengthen company culture, attract top talent, and support business growth and performance.
James Young
James Young, eCommerce
James Young is a results‑driven eCommerce and digital business leader with more than 20 years of experience driving growth, profitability, and customer engagement across global consumer brands and technology companies. He has led eCommerce strategy, digital marketing, merchandising, marketplace expansion, and operational transformation for organizations ranging from emerging brands to multinational enterprises. Known for combining strategic vision with hands‑on execution, James excels in scaling online businesses, optimizing customer acquisition, and building high‑performing teams.
Daniel O’Donnell
Daniel O’Donnell, Retail
Daniel O'Donnell is a sales and business development leader responsible for driving strategic growth within enterprise retail accounts, including national home improvement retailers and hardware cooperatives. He provides national sales leadership for field sales execution while spearheading strategic initiatives designed to fortify customer partnerships, expand market share, and deliver profitable, sustainable growth.
Daniel collaborates cross-functionally with finance, product development, marketing, and operations to introduce Fortified Brands' innovative solutions to market and strengthen strategic customer relationships.
Sheridee Kinkade
Sheridee Kinkade, Customer Experience
Sheridee Kinkade is the Director of Customer Experience and Revenue Enablement for Fortified Brands, where she leads the strategies, systems, and operational initiatives that enable the company to deliver exceptional customer experiences while supporting profitable growth. She oversees customer experience, estimating, sales enablement, learning and development, and business process transformation, partnering across the organization to align people, processes, and technology. Sheridee plays a key role in driving enterprise initiatives that strengthen operational excellence, improve scalability, and equip teams to support Fortified Brands' growing portfolio of businesses.
Geoff Luczycki
Geoff Luczycki, Engineering
Geoff brings more than 25 years of engineering, innovation, and product development leadership across the building products, telecommunications, and construction industries. As Director of Innovation & Engineering, he leads innovation initiatives from concept through commercialization, connecting product, engineering, sales, and operations to deliver market-ready solutions that support strategic growth while strengthening development processes and accelerating execution.
Richard Louie
Richard Louie, FPA
Richard leads the corporate FP&A team at Fortress Building Products, connecting financial strategy directly to daily operations. My focus is digging into our data to build long-range models, protect margins, and give our senior leadership the clear, confident insights they need to drive profitable growth.
